December 3, 2013Maybe This Is Why Katy Perry Has More Followers Than Anyone Else
The number of followers on any social outlet does not equate to brand impact nor does it measure the depth or the degree of motivated fan relationships. Even Twitter co-founder Evan Williams recently noted, "A simple measure of followers doesn't capture your distribution. The thing more interesting than followers is how many people saw your tweet and [reacted to] it."
But with that, there's still something to pay attention to when Katy Perry - the celebrity with the largest social following – talks about the millions that glom onto her socially. It's a great lesson about how brands can best operate and embrace this space:
November 25, 2013Move People To Move Meters
Last week, Fred blogged about the Google Hangouts series we started doing with WCSX here in Detroit. The gist of the post was that it's time for radio to start creating more of these "oh wow" moments for fans - experiences that a Pandora or iPod can't ...
November 19, 2013Be Careful What You Hashtag For
As brands try to capitalize on the social space, perhaps the first step is to understand the essence of who you are and what you mean to consumers. Just because we can now push our brand on Twitter for a Q & A or use other social platforms to be seen doesn't mean it's ...
November 12, 2013Picture Your Selfie Here - The Selfie Sensation
While the "selfie," (a self-generated, self-portrait) can be traced back to the 1800's, 2013 will forever be the year the "selfie" went mainstream. The word was even added to Oxford's Online Dictionary. Just search "#selfie" on Instagram and you'll get millions of ...
November 5, 2013When You Dismiss Twitter, You Miss The Big Picture
Twitter is expected to hit the public market this week, making its stock accessible to retail investors. Along with most social platforms, Twitter offers brands the opportunity to serve fans and communities, disseminate information to a wider base (and faster, too), ...
October 29, 2013Radio Is A Core Feature In Our Cars For The Foreseeable Future
That headline was delivered by Wayne Powell, General Manager and Senior Executive Engineer at Toyota (and echoed by other auto execs) at the first-ever DASH Conference last week in the Motor City. It was one of many incredible statements heard at DASH - a first of its ...
October 22, 2013No Matter How Good You Are, You Can't Coach Yourself
Attending radio gatherings (and even events outside of our industry) can challenge our thought process and get us to think about things differently to help us improve and enhance our brands. So last week when Fortune's Most Powerful Women Summit was held in D.C., I ...
October 15, 2013People Don't Want To Be Sold -- They Want To Be Welcomed
Oftentimes, as you're looking for "what works" on social platforms and apps, it can be those simple "real world" explanations from actual users that help. For example, not totally understanding KiK, a smartphone messaging app that boasts 80 million users, I asked my 13 ...
October 8, 2013Nielsen's Twitter TV Ratings And What It Means For Radio
Nielsen's Twitter TV Ratings (NTTR) has been unveiled – a proprietary, first-ever syndicated metric focused on the amount of exchange that TV shows generate on Twitter. The measurement is smart as it studies and captures all keywords (beyond calculated hashtagged ...
October 1, 2013Never Miss An Opportunity To Be Good To People
Making a lasting impression that strengthens loyalty is critical if we want to earn believability in the social space – ultimately increasing listenership. But that's not always an easy task – or is it? Realizing their show might be "a little scary ...